Blog

It’s all about the future, baby.

With so much focus these days on being present, it’s often a challenge to apply strategic, structured focus on the future. We hope you’ll find these quick peeks into our culture helpful — making it easier to live in the present while being mindful of the future.

TECH, SOCIAL, WORK Craig McAnsh TECH, SOCIAL, WORK Craig McAnsh

Bossware

Bossware is creepy. This software tracks keystrokes, snaps screenshots, measures mouse movements, and takes photos and videos using the built in camera without the worker knowing. No wonder remote employees are feeling the skeevies.

Read More
ECONOMIC, SOCIAL, WORK Craig McAnsh ECONOMIC, SOCIAL, WORK Craig McAnsh

Boomer Vacuum

As the nation continues to add over 200,000 jobs per month, the unemployment rate remains at a 50 year low. That’s the good news. The bad news is that our workforce imbalance may present a hurdle to our recovery from higher inflation and slow economic growth overall.

Read More
SOCIAL Craig McAnsh SOCIAL Craig McAnsh

What’s Happening with Happiness?

Adolescents should be the driver of our American dream, but instead seem to be caught in an American nightmare. While many factors are playing a role in the decline in happiness among adolescents … it cannot be denied that digital screen time on mobile devices (primarily, but not exclusively, immersed in social media) is perhaps the leading factor.

Read More
SOCIAL, ENVIRONMENT, ECONOMIC, HEALTH Craig McAnsh SOCIAL, ENVIRONMENT, ECONOMIC, HEALTH Craig McAnsh

Sober Curious

As we approach the mid-point of “Dry January” I wanted to reflect on some recent support we provided for the PR/Messaging efforts of non-alcoholic beverage brand, Sarilla. During this engagement we learned a lot more about the nuances behind the sober curious movement — especially on college campuses.

Read More
SOCIAL, ENVIRONMENT, ECONOMIC Craig McAnsh SOCIAL, ENVIRONMENT, ECONOMIC Craig McAnsh

Meat Up

After recently reading the 2018 book by Camas Davis called KILLING IT - AN EDUCATION, coupled with recent shifts in culture, environment and now the economy, I’m optimistic that a resurgence of whole animal butchery from local and regional farms will begin to supplement our meat cravings.

Read More
SOCIAL Craig McAnsh SOCIAL Craig McAnsh

Human Connection+

As we look ahead to 2023, one thing is clear: the need for human connection will only continue to grow. In a world that is increasingly digitized and automated, it's easy to feel disconnected and isolated. But the truth is that we are social creatures at heart, and we need meaningful interactions with others to thrive.

Read More
SOCIAL, ECONOMIC Craig McAnsh SOCIAL, ECONOMIC Craig McAnsh

Travel Letdown

ARE YOU EXCITED FOR YOUR NEXT VACATION OR BUSINESS TRIP? Be Prepared for Travel Letdown in 2022.

In yet another example of how the coronavirus pandemic will impact our lives well past the latest variant surge, travelers should be ready for at least some level of disappointment in 2022.

Read More
SOCIAL Craig McAnsh SOCIAL Craig McAnsh

Remote Work: China

This article was researched and written by TrendStories contributor, Mallory Michael.

As of the date of this article, China’s records report that the novel coronavirus has caused over 2,000 deaths, with more than 75,000 confirmed infections. In an attempt to contain the virus by limiting social contact, millions of people in China were put under full or partial quarantine. The lockdown measures are hurting businesses, production levels and consumer spending. As the epidemic continues to impact the nation’s economy, pressure is growing to get China’s job force back to work. So how do you get businesses moving again without risking more infections?

Read More
SOCIAL Craig McAnsh SOCIAL Craig McAnsh

Touch me. Feel me.

Back in 2014, I helped guide a company’s rebranding to focus on “real human connections.” We could see the signals that would inform this direction including the rebirth of physical independent bookstores, increasing vinyl record sales, and the like. Humans are social animals and crave physical connections.

Read More