Blog
It’s all about the future, baby.
With so much focus these days on being present, it’s often a challenge to apply strategic, structured focus on the future. We hope you’ll find these quick peeks into our culture helpful — making it easier to live in the present while being mindful of the future.
The Crash of Public Schools
Some pandemic trends are proving to be “sticky” in our post-pandemic era. One example is the continuing rapid decline in public school attendance that will surely have an impact on the future of American education.
Boomer Vacuum
As the nation continues to add over 200,000 jobs per month, the unemployment rate remains at a 50 year low. That’s the good news. The bad news is that our workforce imbalance may present a hurdle to our recovery from higher inflation and slow economic growth overall.
What’s Happening with Happiness?
Adolescents should be the driver of our American dream, but instead seem to be caught in an American nightmare. While many factors are playing a role in the decline in happiness among adolescents … it cannot be denied that digital screen time on mobile devices (primarily, but not exclusively, immersed in social media) is perhaps the leading factor.
Sober Curious
As we approach the mid-point of “Dry January” I wanted to reflect on some recent support we provided for the PR/Messaging efforts of non-alcoholic beverage brand, Sarilla. During this engagement we learned a lot more about the nuances behind the sober curious movement — especially on college campuses.
Meat Up
After recently reading the 2018 book by Camas Davis called KILLING IT - AN EDUCATION, coupled with recent shifts in culture, environment and now the economy, I’m optimistic that a resurgence of whole animal butchery from local and regional farms will begin to supplement our meat cravings.
Human Connection+
As we look ahead to 2023, one thing is clear: the need for human connection will only continue to grow. In a world that is increasingly digitized and automated, it's easy to feel disconnected and isolated. But the truth is that we are social creatures at heart, and we need meaningful interactions with others to thrive.
Travel Letdown
ARE YOU EXCITED FOR YOUR NEXT VACATION OR BUSINESS TRIP? Be Prepared for Travel Letdown in 2022.
In yet another example of how the coronavirus pandemic will impact our lives well past the latest variant surge, travelers should be ready for at least some level of disappointment in 2022.
Remote Work: China
This article was researched and written by TrendStories contributor, Mallory Michael.
As of the date of this article, China’s records report that the novel coronavirus has caused over 2,000 deaths, with more than 75,000 confirmed infections. In an attempt to contain the virus by limiting social contact, millions of people in China were put under full or partial quarantine. The lockdown measures are hurting businesses, production levels and consumer spending. As the epidemic continues to impact the nation’s economy, pressure is growing to get China’s job force back to work. So how do you get businesses moving again without risking more infections?
Touch me. Feel me.
Back in 2014, I helped guide a company’s rebranding to focus on “real human connections.” We could see the signals that would inform this direction including the rebirth of physical independent bookstores, increasing vinyl record sales, and the like. Humans are social animals and crave physical connections.