How Trends Intelligence Gives Your Company the Edge.
COMPETITIVE | CREATIVE | INNOVATION | CULTURAL
Every company and organization can benefit from a richer understanding of future trends. TrendStrories™ has rich expertise building trends programs that offer our clients significant advantages:
A better understanding of shifts in human attitudes, values, beliefs and expectations
The ability to keep a pulse on the marketplaces of the future
A ready supply of new ideas and inspirations for messaging and innovation
Tools to inspire key stakeholders with a cohesive future vision
A system to galvanize new ideas and thinking across internal/functional silos
A process to develop tighter/more accurate and more successful new product concepts
A way to future-proof your brand and communications - meet your target where they are headed versus where they are today
The mindset to break down company and category blindspots that build up over time within people and organizations
A path to discover and develop new (hidden) opportunities for growth
Defend, Develop or Disrupt?
My organization already has an abundance of consumer insights. Why do I need future trends?
Consumer insights and industry research are critical for understanding the next 2 months to 2 years. And that may be all you need to think about. Consumer insights are primarily DEFENSIVE in posture — allowing you to maintain your current position and direction.
When you are ready to move into the DEVELOPMENT of new ideas, new products, new creative, unexpected new opportunities (or even new defenses) — a more systematic approach to understanding of trends will be critical to your success.
For the most DISRUPTIVE posture and process, you will want to supplement insights and trends with a foresight practice. Foresight will prepare your company for shaping the future over a 5 - 10 year horizon.
Industry Experience
Questions?
Check out our FAQs or contact us to arrange a call where we can discuss your needs in more detail.